Listrak study: Retailer gets more personal, less promotional

Listrak study: Retailer gets more personal, less promotional

A new Listrak study involving the email marketing programs in 2014 of the top 1,000 retailers in North America shows that they are using more personalization and offering fewer discounts. List building has become the focus of internet retailers as well, having them pursue new subscribers in many ways. However, mobile shoppers are still left out […]

The post Listrak study: Retailer gets more personal, less promotional appeared first on Emailmarketingweb.com.

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